At no point in history have communications and culture moved faster than today.
The accelerating pace of change in business means there is an ever
growing urgency to connect the right people with the right information
to drive business decisions. This can often mean the difference
between success and failure.
This change in pace has been driven by our increasing use of
technology, allowing us to capture our thoughts, actions, passions,
and attitudes (offline and online) in more detail than ever before.
This in turn has led the market research industry to focus on speed and automation of their services and products to align with these trends.
But what effect is this trend having on the quality and validity of the data we are collecting from people and are we losing valuable actionable insight along the way? We are uninventing the market research industry to bring the focus back to people and society first.